Key outcomes enabled

• Leadership gains a Single Source of Truth for ARR, pipeline, and customer health reporting.
• Marketing attribution clearly identifies which campaigns drive revenue, replacing Pardot's clunky segmentation.
• Service teams benefit from automated SLA tracking and priority routing for high-value accounts.
• Sales-to-CS handovers are automated, reducing manual admin and improving customer time-to-value.
• Technical debt is eliminated by replacing 290+ Salesforce custom objects with a documented HubSpot architecture.
• Operational governance is strengthened through advanced permissions and hierarchical team structures.
• The business becomes more attractive for M&A through clean, transparent, and scalable data systems.