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Sector Insight

04 / 09

What we're seeing across Connectivity and Cyber

Our point of view

Four shifts shaping Connectivity and Cyber

04 / 04

01

Security providers are being judged on operational proof

Customers increasingly need evidence of resilience, reporting, supplier control and incident readiness. The winners will make complex infrastructure visible, explainable and commercially defensible.

02

Customers want secure connectivity without the complexity

Buyers are moving from point products to unified services. They want faster deployment, simpler governance, stronger security and less operational burden.

03

Supplier trust is moving up the board agenda

Managed providers have deep access to customer environments. That makes governance, documentation, lifecycle control and service visibility essential to commercial trust.

04

Mid-sized providers need scale without operational drag

Growth exposes disconnected systems, inconsistent handovers, weak reporting and duplicated data. Strong foundations become the difference between scalable growth and expensive complexity.

The Numbers

What the data is telling us

03 / 03

01

43% of UK businesses experienced a cyber breach or attack in the last 12 months

Cyber risk is now a mainstream business issue

Cloud Gateway’s customers need secure, resilient infrastructure they can trust, manage and evidence at leadership level.

02

67% of medium-sized UK businesses experienced a cyber breach or attack

Mid-sized businesses face even greater exposure

As customers grow, their risk profile increases. Secure connectivity and managed resilience become operational necessities, not technical nice-to-haves.

03

There is no growth without stability

Growth depends on resilience

Cloud Gateway’s market is being shaped by the same principle internally: scale needs clean systems, trusted data and operational control.

Selected case studies

Outcomes we've delivered for similar businesses

Case study

VerseOne

Challenge

VerseOne's sales and marketing operations were split across Salesforce and HubSpot, creating data silos and inefficiencies. They needed a full HubSpot migration to unify teams, reduce tech costs, and establish a single source of truth.

What we delivered

We executed a rapid Salesforce-to-HubSpot migration in three weeks, including proof of concept, detailed data mapping, and testing. Post-migration, we provided user training and optimised CRM elements like sales scoring and data structure.

Outcome

The migration was completed in three weeks, significantly faster than the typical 8-10 weeks for similar projects. This unified their systems, improved data accuracy, and ensured a smooth transition for sales and marketing teams.

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Case study

Culture AI

Challenge

Culture AI's HubSpot data was outdated, inaccurate, and unreliable due to too many custom properties and inconsistent use across departments. Teams hesitated to rely on HubSpot, impacting sales, marketing, service, and operations.

What we delivered

We conducted a full audit and discovery session to understand their needs and identify root causes of HubSpot's underperformance. A detailed implementation plan covered clean-up, process improvements, reporting, and training across all departments.

Outcome

The HubSpot portal was rebuilt, improving data accuracy and reporting for better decision-making. This enabled more effective collaboration between teams and streamlined workflows for sales, service, and marketing.

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Case study

Memcom

Challenge

Memcom's growth was hampered by fragmented systems and manual processes, leading to inefficiencies and limited visibility. A legacy CRM was difficult to use and couldn't support evolving organisational needs. This made scaling operations and measuring performance challenging.

What we delivered

Forbidden implemented a unified HubSpot platform, consolidating marketing, sales, operations, and finance. This involved defining the customer lifecycle, building a scalable CRM structure, and automating key processes. Communication and activity tracking were also integrated.

Outcome

Memcom now operates with a single, integrated CRM, providing end-to-end visibility and improved operational efficiency. The structured pipeline and automation enhance lead management and forecasting accuracy. This provides a scalable platform for continued growth and stronger commercial control.

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