Key outcomes enabled

• Sales teams receive only high-intent, qualified leads, eliminating the 'man in a shed' administrative burden.
• Marketing gains a Single Source of Truth for all digital interactions, enabling precise campaign attribution.
• Leadership achieves group-level visibility across two distinct business units through consistent reporting standards across both portals.
• Operational efficiency is realised by sharing automation templates and best practices between OV and Synapse.
• Salesforce data integrity is protected by a strategic HubSpot buffer that filters raw marketing traffic.
• The marketing team can scale global IoT and MSP campaigns without increasing manual lead processing time.