Lead qualification is automated.
HubSpot now automatically qualifies and scores leads, ensuring only high-intent prospects are passed to the sales team, eliminating time wasted on unsuitable enquiries.
Sales teams focus on quality leads.
Sales representatives receive a consistent flow of pre-qualified leads, allowing them to concentrate efforts on genuine opportunities rather than sifting through unsuitable contacts.
Marketing and sales data is unified.
HubSpot serves as the Single Source of Truth for marketing activities, feeding qualified leads into Salesforce and receiving sales outcomes for comprehensive attribution reporting.
Cross-portal best practices are shared.
A common build standard across the OV and Synapse HubSpot portals allows automation templates and successful strategies to be replicated quickly, fostering efficiency across business units.
Growth initiatives are supported.
The new infrastructure provides the necessary tools to support ambitious growth and scaling objectives, enabling effective execution of diverse marketing initiatives.