Current challenges
02 / 09
Manx Telecom is entering a high-growth phase backed by new investment. We will implement a dual-portal HubSpot architecture to qualify global demand and protect your sales teams from low-value noise.
Operational transformation, not a platform swap. We reduce complexity, rebuild reporting trust, and give Manx Telecom a customer lifecycle that scales.
Your current direct-to-Salesforce integration creates significant operational friction by flooding sales teams with unqualified leads. This manual qualification process stalls momentum and distracts your lean commercial team from high-value global IoT and partner opportunities.
We will deploy two integrated Marketing Hub Enterprise portals to provide a Single Source of Truth for lead qualification. This architecture ensures only high-intent prospects reach Salesforce, whilst allowing OV and Synapse to share best practices at a group level.
Data
CriticalWhat's happening
The team cannot see if a website visitor is the same person met at a trade show, preventing effective lead nurturing.
Business impact
Marketing cannot connect multiple touchpoints into a single journey, leading to fragmented customer insights and missed opportunities.
Tooling
HighWhat's happening
Salesforce data quality is compromised by 'rubbish' leads, making the CRM less effective for sales productivity.
Business impact
The 'straight down the motorway' integration lacks a strategic buffer, forcing Salesforce to act as a dumping ground for raw data.
Touches
People
MediumWhat's happening
Significant manual effort is wasted qualifying 'man in a shed' leads instead of pursuing tier one prospects.
Business impact
Sales teams are overwhelmed by low-intent traffic, including personal-use inquiries, which dilutes focus on high-value commercial contracts.
Process
MediumWhat's happening
Execution is limited by manual tasks, preventing the team from launching sophisticated ABM or nurture programmes.
Business impact
A lean marketing function is expected to deliver aggressive growth without the automation tools required to scale.
