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Recommended HubSpot setup

05 / 09

Recommended HubSpot setup.

Recommended platform stack

  • Sales Hub

    Professional

    Automates complex lease renewals and provides structured pipeline management for lab and office spaces.

  • Marketing Hub

    Professional

    Enables automated lead nurture and behavioural scoring to modernise demand generation for the campus.

  • Service Hub

    Professional

    Replaces shared inboxes with structured ticketing and automated workflows for tenant and event support.

Key outcomes enabled

  • Leadership gains real-time visibility into occupancy rates and revenue forecasts without manual spreadsheet consolidation.
  • The leasing team reduces revenue risk through automated 90-day renewal triggers and task assignments.
  • Event operations are streamlined via a custom 'Bookings' object, reducing the administrative burden of managing room availability.
  • Marketing ROI becomes visible through unified campaign tracking across LinkedIn, email, and website interactions.
  • Tenant satisfaction is improved through structured onboarding workflows and faster response times via a centralised help desk.
  • Data integrity is protected through formal governance, ensuring relationship history remains within the business when staff depart.

Why this setup

A configuration matched to your stage of growth, not the loudest tier.

Rothamsted Enterprises requires a robust, professional-grade foundation to manage the complexity of multi-entity operations and high-value tenancies. The Professional Growth Suite is essential to move beyond basic contact management into true operational automation—specifically for lease renewals, event workflows, and cross-departmental reporting that spreadsheets simply cannot sustain as you scale.

Capability mapping

How the platform supports your business goals.

  • Challenge

    Manual Lease Renewal Tracking

    Capability

    Automated Workflows & Task Triggers

    Hub

    Sales Hub Professional

  • Challenge

    Fragmented Event Management

    Capability

    Custom Objects (Bookings)

    Hub

    Sales/Service Hub Professional

  • Challenge

    Lack of Marketing Attribution

    Capability

    Campaign Reporting & ROI Tracking

    Hub

    Marketing Hub Professional

  • Challenge

    Shared Inbox Inefficiency

    Capability

    Help Desk & Ticketing Automation

    Hub

    Service Hub Professional