Rothamsted Enterprises operates at the intersection of science, technology, and commerce. Whilst your campus is world-class, your operational systems remain manual and disconnected. This proposal outlines the roadmap to consolidate your event management, leasing, and marketing into a unified HubSpot ecosystem, providing the visibility and automation required to scale with confidence.

Operational transformation, not a platform swap. We reduce complexity, rebuild reporting trust, and give Rothamsted Enterprises a customer lifecycle that scales.

Currently, Rothamsted Enterprises operates as a 'professional middleman', connecting people across events, lab spaces, and tenancies. However, this vital activity is managed through archaic structures—Excel spreadsheets, shared folders, and disconnected tools like Kinetics. This creates significant operational risk; if a key team member leaves, the relationship history and data often leave with them.

By implementing HubSpot Professional across Sales, Marketing, and Service, we will create a Single Source of Truth. This isn't just about new software; it's about moving from informal, proximity-based communication to a structured, digital-first operation. We will automate your lease renewals, streamline event bookings, and provide the board with accurate, real-time data on occupancy and commercial performance.

Our approach focuses on 'thinking before doing'. We recognise that your leadership team is currently reframing business activities across multiple entities. We will align HubSpot to these strategic objectives, ensuring that as you take on more responsibility from shareholders, your systems are ready to support that complexity without adding manual overhead.