Current challenges
02 / 09
GLP Training is evolving from learner-centric administration to a high-performance B2B sales model. We will replace unreliable Salesforce data and siloed marketing tools with a unified platform built for commercial visibility.
Operational transformation, not a platform swap. We reduce complexity, rebuild reporting trust, and give GLP Training a customer lifecycle that scales.
Your current reliance on manual spreadsheets and disconnected tools like Mailchimp creates significant administrative friction. By migrating to HubSpot, we eliminate the £60,000 annual waste on underutilised Salesforce and Marketing Cloud licenses.
The new architecture prioritises employer decision-makers and cohort health. This ensures your outbound sales team can forecast accurately, fill cohorts profitably, and expand existing accounts with confidence.
Data
CriticalWhat's happening
Staff must manually pull figures from external systems to verify deal values and learner counts.
Business impact
Leadership cannot trust the pipeline or cohort numbers, forcing manual verification and stalling strategic decisions.
Touches
Revenue
HighWhat's happening
Lack of visibility into employer decision-makers hinders account penetration and cross-selling.
Business impact
The current system tracks learners but fails to manage the B2B employer relationships that drive revenue.
Touches
Tooling
MediumWhat's happening
Marketing campaigns are siloed from the CRM, preventing cohesive lead nurturing and attribution.
Business impact
High spend on Pardot is wasted as the team reverts to Mailchimp, creating disconnected learner journeys.
Touches
People
MediumWhat's happening
Management spends hours manually assigning leads via spreadsheets due to reporting constraints.
Business impact
Inefficient lead handling slows response times and creates uneven workloads across the sales team.
