Clinical data is centralised.
All clinical study data, including trials, sites, and contacts, is now stored and managed within HubSpot, providing a Single Source of Truth for operations.
Customer support is streamlined.
Support workflows have been successfully migrated to HubSpot Service Hub, enabling centralised ticketing and improved visibility of customer interactions.
Clinical teams are self-sufficient.
Clinical project management teams can now independently manage and report on study data, reducing reliance on technical assistance for routine tasks.
Data integrity is maintained.
Clear segregation of clinical and commercial contacts ensures that sales and marketing efforts are not impacted by operational data, preventing 'data mess'.
NetSuite is fully retired.
Cambridge Cognition has successfully transitioned all critical functions from NetSuite to HubSpot, meeting the hard deadline for system retirement.