Current challenges
02 / 09
Cambridge Cognition is transitioning from NetSuite to a unified HubSpot architecture. We will align your clinical trial database, support workflows, and sales operations to drive efficiency without compromising data integrity.
Operational transformation, not a platform swap. We reduce complexity, rebuild reporting trust, and give Cambridge Cognition a customer lifecycle that scales.
Your current reliance on NetSuite for trial management creates technical debt and manual bottlenecks. By migrating these workflows to Service Hub Professional, we enable your clinical team to self-serve whilst maintaining strict data governance.
The priority is protecting your commercial database. We will architect a secure environment where trial contacts are managed for support and training without entering sales or marketing streams, ensuring total operational compliance.
Data
CriticalWhat's happening
Loss of historical trial data and support context if migration is not executed with precision.
Business impact
Critical business processes are tied to a legacy ERP scheduled for decommissioning, risking operational continuity.
Touches
Process
CriticalWhat's happening
Clinical teams cannot easily report on site-level issues or contact training status without manual intervention.
Business impact
Trial information is siloed across spreadsheets and legacy systems, preventing a unified view of study health.
People
HighWhat's happening
Inadvertent marketing to trial participants could damage sponsor relationships and data integrity.
Business impact
Mixing clinical trial contacts with marketing databases risks compliance breaches and sales team frustration.
Tooling
MediumWhat's happening
Clinical Project Managers are blocked by system complexity, leading to slower response times for sponsors.
Business impact
High dependency on technical staff for basic data exports and reporting slows down clinical project delivery.
Touches
