01
Clearer Subscriber Acquisition
Gain a comprehensive understanding of which marketing efforts and content truly drive subscriber sign-ups, moving beyond fragmented attribution to a unified view of performance.
Strategic Growth Infrastructure
Scaling subscriber acquisition through operational clarity.
Consolidating fragmented attribution and trial-to-paid journeys into a high-velocity growth engine.
Current Tech Stack
Amazon RokuApple TVGoogle AdsMeta AdsExcelStripeCustom OTT Platform
Why this matters commercially
Test's commercial growth depends on clearer subscriber acquisition and retention.
Test aims to significantly expand its subscriber base, particularly within the B2C segment, by optimising customer acquisition and retention. This requires a more precise understanding of customer journeys and content effectiveness.
Our approach will provide Test with enhanced visibility into subscriber acquisition channels, improved forecasting capabilities, and a more robust framework for customer retention, directly impacting your growth targets.
"We need an effective tool for knowing where we're getting return, it's really valuable."
02
Improved Retention Strategies
Implement automated, personalised workflows to re-engage free trial users and existing subscribers, reducing churn and increasing the lifetime value of each customer.
03
Optimised Content Performance
Identify and amplify content that resonates most with your target audience, ensuring marketing spend is directed towards initiatives with proven commercial impact.
The journey forward
A structured path to operational clarity.
- Step 01
Engagement
Formal sign-off and shared environment setup in the Forbidden portal.
- Step 02
Kickoff
Alignment session to lock in the roadmap, key milestones and success metrics.
- Step 03
Implementation
The strategic transition, integration and configuration workstreams.
- Step 04
Enablement
Team training and process documentation to ensure confident adoption.
- Step 05
Launch
Final validation and go-live, moving the business onto its new foundation.