Single Source of Truth
Unified Attribution
Establish a Single Source of Truth for all B2C acquisition channels and media spend.
Optimised marketing ROI and confident budget allocation for US market expansion.
What this unlocks
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What success looks like.
The measurable shifts this engagement is designed to unlock.
10x Scalability
Automated Trial Conversion
Implement automated nurture sequences to standardise the transition from free trial to paid.
Increased trial-to-paid conversion rates across all distribution platforms.
Reduced Churn
Proactive Churn Reduction
Use subscriber behaviour data to trigger automated retention plays before churn occurs.
Improved Subscriber Lifetime Value (LTV) and reduced reacquisition costs.
Real-time Visibility
Operational Governance
Centralise US and LatAm subscriber data within a single, governed HubSpot environment.
Leadership gains real-time visibility into global subscriber growth and churn metrics.