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Recommended HubSpot setup

05 / 09

Recommended HubSpot setup.

Recommended platform stack

  • Sales Hub

    Professional

    Manages the subscriber lifecycle and trial-to-paid transitions with advanced reporting.

  • Marketing Hub

    Professional

    Centralises B2C acquisition, automates nurture journeys, and solves fragmented attribution.

  • Service Hub

    Professional

    Powers proactive retention strategies and manages subscriber support at scale.

Key outcomes enabled

  • Leadership gains a Single Source of Truth for subscriber acquisition costs across all platforms.
  • Marketing spend is optimised through clear attribution of which channels drive long-term LTV.
  • Trial-to-paid conversion rates are standardised and improved via automated nurture sequences.
  • Subscriber churn is proactively reduced through data-triggered retention workflows.
  • The business gains the operational governance needed to scale US market entry tenfold.
  • Manual reporting is replaced by real-time dashboards showing regional growth and churn metrics.

Why this setup

A configuration matched to your stage of growth, not the loudest tier.

DMD requires a sophisticated B2C infrastructure to manage high-volume subscriber lifecycles across multiple regions. The combination of Sales Enterprise and Marketing Professional provides the necessary balance of advanced data governance and high-velocity automation required to scale to 70,000 monthly acquisitions.

Capability mapping

How the platform supports your business goals.

  • Challenge

    Fragmented attribution across platforms

    Capability

    Multi-touch revenue attribution

    Hub

    Marketing Hub Professional
  • Challenge

    High cost of subscriber reacquisition

    Capability

    Automated retention and win-back workflows

    Hub

    Service Hub Professional
  • Challenge

    Inconsistent trial conversion rates

    Capability

    Sequence automation and trial management

    Hub

    Sales Hub Professional
  • Challenge

    Need for 10x scalability in US market

    Capability

    Advanced reporting and custom objects

    Hub

    Sales Hub Enterprise