Investment & next steps
08 / 09
Your dedicated Forbidden Project Lead will ensure clear accountability and proactive communication. They will act as your Single Source of Truth, coordinating all activities and ensuring the integration with your existing vendor data is managed efficiently and without disruption.
We will implement HubSpot in a phased approach, prioritising the B2C marketing and acquisition channels first. This allows for rapid deployment of key features, such as the AI search optimisation and chatbot, demonstrating value quickly while minimising impact on your existing operations.
Our focus will be on establishing a reliable, two-way data flow between HubSpot and your existing platforms. This ensures that all relevant subscriber and engagement data is captured, providing you with the attribution and performance insights needed to optimise your acquisition strategy.
We will work with you to continuously refine your marketing efforts based on real-time HubSpot data. This iterative approach allows us to quickly identify what content and channels are most effective for subscriber acquisition and retention, ensuring ongoing improvement and ROI.
Total investment
£Strategic Implementation & Growth Partnership+ VAT
A fixed engagement covering strategy, configuration, integration, enablement and launch.
Payment structure
Day 0
On engagement
Day 30
14 day payment terms
VAT applied at point of invoice.
What's included
Key stages of your project
Assumptions
Out of scope
6 months after go-live
Not aspirations — the working state Test is investing to reach.
Organic discovery is growing.
Cindy's content is now optimised for AI search, driving increased organic visibility and attracting culturally curious viewers more efficiently than paid media.
Content production is streamlined.
The content remix tool allows rapid repurposing of existing assets, enabling consistent social media presence and efficient testing of new content strategies.
Subscriber intent is captured.
Website chatbots proactively engage visitors, capturing email addresses and content preferences to build a robust contact database for targeted nurturing.
Nurturing is automated and personalised.
Automated workflows deliver relevant content to potential and existing subscribers, improving free trial conversion rates and reducing churn by re-engaging users.
Attribution is clear and actionable.
A Single Source of Truth provides end-to-end visibility from first touch to active subscriber, enabling data-driven decisions on marketing spend and content strategy.
Agree next steps
A short working session locks in dates and confirms the architecture.
