Current challenges
02 / 09
Limited visibility of future revenue - With approximately 50 high-value opportunities in flight, leadership cannot easily track historical pipeline growth, deal progression or forecast reliability. This makes it harder to identify revenue risks and confidently plan towards 2027 targets.
Marketing cannot effectively support EMEA expansion -Without a dedicated marketing platform, capturing, managing and following up with conference contacts remains manual. This limits Nikki’s ability to turn growing market activity into consistent, measurable commercial opportunities.
Manual processes will become harder to manage as the business scales - Inconsistent activity logging, disconnected systems and spreadsheet reporting create unnecessary administration. As deal volumes and relationships grow, this risks slower follow-up, missed opportunities and increasing pressure on a lean team.
The commercial risk is not simply inefficiency. It is slower deal progression, missed revenue opportunities and limited visibility at a time when Alchelyst is targeting significant growth.
Data
CriticalWhat's happening
Alchelyst has no dedicated email marketing platform, with event contact capture, GDPR considerations and follow-up largely managed manually.
Business impact
As EMEA activity increases, valuable conference relationships risk going unnurtured, limiting the commercial return from events and placing additional pressure on a one-person marketing function.
Touches
Data
HighWhat's happening
Sales and marketing operate through separate processes, with informal lead handovers and limited visibility between initial engagement and deal progression.
Business impact
Achieving 170% growth will require greater consistency in how opportunities are captured, progressed and measured, without increasing administration or headcount at the same rate.
Process
MediumWhat's happening
Pipedrive provides a point-in-time pipeline view, with historical pipeline growth tracked manually through Excel.
Business impact
With approximately 50 opportunities in flight, leadership lacks the historical visibility needed to assess deal velocity, forecast revenue reliably and identify risks to 2027 growth targets.
Tooling
MediumWhat's happening
Call notes, emails and deal activities are inconsistently recorded, with manual updates and limited automation across the sales process.
Business impact
For opportunities worth £500k–£30m, inconsistent activity tracking risks missed follow-ups, slower deal progression and reduced confidence in the accuracy of the pipeline.
