Current challenges
02 / 09
Kyzen Sports is ready to move beyond the limitations of Excel. We will build a unified system to manage high-value athlete inquiries, automate lead rotation, and provide total pipeline visibility.
Operational transformation, not a platform swap. We reduce complexity, rebuild reporting trust, and give Kyzen Sports a customer lifecycle that scales.
Current operations rely on manual spreadsheet tracking and disconnected communication channels. This creates significant friction when managing the 80 to 100 new clients arriving monthly through Instagram and referrals.
We will implement a Single Source of Truth to centralise athlete data and automate the signing process. This ensures high-value prospects are prioritised and leadership can forecast growth with absolute confidence.
Operations
CriticalWhat's happening
Leadership cannot identify which channels deliver the highest ROI, leading to inefficient capital allocation.
Business impact
Marketing spend on SEO and social media cannot be accurately tied to successful client sign-ups.
Process
HighWhat's happening
High-value athlete inquiries may be missed or delayed during high-volume periods, directly impacting revenue potential.
Business impact
Inquiries from Instagram, WhatsApp, and the website are manually transcribed into spreadsheets, risking lead leakage.
Touches
Revenue
HighWhat's happening
Delayed time-to-revenue and increased administrative burden on senior sales staff who should be focused on closing.
Business impact
The three-week processing window for new clients is extended by manual document handling and chasing.
Touches
Data
MediumWhat's happening
Inconsistent follow-up speed for high-net-worth prospects, such as Premier League players, based on manual intuition.
Business impact
Lead value is currently determined by individual staff knowledge rather than standardised commercial data.
