Current challenges
02 / 09
We will consolidate your sales and marketing operations into a Single Source of Truth. This transition eliminates manual lead distribution and data silos to accelerate sponsorship and event revenue.
Operational transformation, not a platform swap. We reduce complexity, rebuild reporting trust, and give Maritime Information Services a customer lifecycle that scales.
Your current Salesforce and marketing setup has created visibility gaps that lead to duplicate outreach and missed upsell opportunities. By migrating to HubSpot Enterprise, we will automate lead allocation and protect the customer experience.
This programme focuses on commercial clarity. We will integrate Fathom and LinkedIn to ensure your sales team spends less time on admin and more time chasing high-value sponsorship deals.
Revenue
CriticalWhat's happening
Salespeople are unaware of marketing touchpoints, leading to 'spammy' outreach and poor customer experiences.
Business impact
A lack of attribution means the business cannot accurately identify which marketing activities drive revenue.
Touches
Data
HighWhat's happening
Manual list management is time-consuming and prone to error, slowing down campaign execution.
Business impact
Messy data structures prevent targeted outreach, diluting the impact of event and newsletter campaigns.
Process
HighWhat's happening
High administrative burden on leadership to route leads based on specific brand or event criteria.
Business impact
Speed-to-lead is compromised by manual distribution, potentially costing the business sponsorship revenue.
People
MediumWhat's happening
Marketing and sales teams lack a shared context, leading to inefficient resource allocation across MIS and PTI.
Business impact
Operating two brands through siloed systems creates internal friction and prevents a unified view of the customer base.
Touches
