Nurture journeys are automated.
Marketing can now launch automated email campaigns and nurture journeys, triggered by website behaviour, without manual data uploads.
Reporting is unified and accurate.
Overall reporting is now available within HubSpot, linking email performance with Google Analytics data for a complete view of marketing impact.
Data is consistent across platforms.
A robust two-way sync between HubSpot and Salesforce ensures that lead statuses and field updates are reflected accurately in both systems.
Website engagement is fully tracked.
Web and cookie tracking, pop-ups, and lead capture forms are fully operational, providing clear insights into customer journeys and behaviour.
Multi-touch attribution is enabled.
With Marketing Hub Enterprise, PHMG benefits from comprehensive multi-touch attribution reporting, understanding the full impact of marketing efforts.
Sales and marketing alignment improves.
The seamless integration ensures that qualified leads flow efficiently into Salesforce, providing sales with timely and enriched prospect information.