Current challenges
02 / 09
PHMG is a global leader in audio branding, yet marketing still runs on manual uploads and disconnected systems. Implementing HubSpot Marketing Hub Enterprise alongside the Salesforce migration creates a Single Source of Truth with multi-touch attribution across 54 countries.
Your marketing team is hindered by fragmented data and weak CRM-to-execution integration, producing manual list pulls and inconsistent reporting. We will bridge Salesforce and HubSpot so every interaction is captured and attributed.
With 37,000 global clients, behaviour-driven nurture is essential at scale. We will architect a governed environment where marketing, comms and design collaborate, lead intelligence flows to sales, and performance flows back to leadership.
Timed to coincide with your Salesforce transition, this is a rare chance to build a clean, high-integrity data architecture from day one infrastructure for your next phase of global growth.
This is the right moment to get the foundations right. By aligning HubSpot with Salesforce from the start, PHMG can avoid duplicated work, protect data quality and create a cleaner platform for future growth.
Operations
CriticalWhat's happening
Reporting is fragmented across Google and Force24, making it impossible to link email performance to specific commercial outcomes.
Business impact
Leadership cannot accurately calculate the ROI of marketing spend across Google Ads, social, and email channels.
Touches
Data
HighWhat's happening
Teams are forced to manually export and upload data lists for every send, creating significant lag and increasing the risk of data decay.
Business impact
Marketing velocity is capped by manual administration, preventing the team from responding to market opportunities in real-time.
Touches
Revenue
HighWhat's happening
Lack of automated nurture journeys means prospects are not engaged based on their specific website behaviour or intent signals.
Business impact
Potential revenue is lost as leads stall in the gap between web interest and sales engagement.
Tooling
MediumWhat's happening
Status changes in the CRM are not reflected in marketing automation, leading to irrelevant messaging and poor customer experience.
Business impact
Sales and Marketing alignment is compromised by a lack of bi-directional data flow, leading to inefficient lead handovers.
Touches
