Recommended HubSpot setup
05 / 09
Recommended HubSpot setup.
Recommended platform stack
Sales Hub
ProfessionalUnlocks automated sequences and pipeline management to eliminate manual sales admin and follow-up gaps.
Marketing Hub
ProfessionalEnables sophisticated lead nurturing, ad attribution, and SEO tools to drive and track Academy enrolments.
Key outcomes enabled
- Leadership gains a Single Source of Truth for all customer interactions, removing reliance on fragmented Outlook threads.
- Marketing achieves full revenue attribution, identifying exactly which campaigns and channels drive Academy enrolments.
- Sales efficiency increases through automated sequences, ensuring no prospect is left unchased during staff leave.
- Speed-to-lead is protected via automated workflows that instantly engage new inquiries from the website.
- Operational overhead is reduced by consolidating SEO, email marketing, and CRM into one connected platform.
- Data integrity is maintained through automated lead rotation and standardised property mapping across the business.
Why this setup
A configuration matched to your stage of growth, not the loudest tier.
Positive Purchasing requires a Professional-tier stack to move beyond basic contact storage into true operational automation. The combination of Sales and Marketing Professional addresses the critical 'speed-to-lead' issue and provides the reporting depth needed to justify marketing spend and track Academy growth.
Capability mapping
How the platform supports your business goals.
Business challenge
Capability enabled
Recommended Hub
Challenge
Leads sitting in inbox for 24 hours
Capability
Automated Lead Routing & Workflows
Hub
Marketing Hub ProfessionalChallenge
Manual follow-up and 'bitty' email tracking
Capability
Sales Sequences & Outlook Integration
Hub
Sales Hub ProfessionalChallenge
No visibility on marketing ROI
Capability
Multi-touch Attribution Reporting
Hub
Marketing Hub ProfessionalChallenge
Fragmented SEO management
Capability
Integrated SEO & AEO Recommendations
Hub
Marketing Hub Professional



