Current challenges
02 / 09
SquareOne Network is poised for scale, yet operational friction between marketing activity and technical provisioning creates a 'messy' data landscape. We will establish a Single Source of Truth that unites your Bristol-based teams, providing leadership with total commercial clarity on margins and contract health.
Operational transformation, not a platform swap. We reduce complexity, rebuild reporting trust, and give SquareOne Network a customer lifecycle that scales.
Currently, SquareOne operates with a significant data disconnect. Marketing leads convert into customers, yet the lack of synchronisation with 'The Layer' means campaigns continue to target active clients, creating a fragmented brand experience. This isn't just a technical glitch; it is a visibility barrier that prevents leadership from seeing the true end-to-end lifecycle of a customer.
By transitioning from disconnected systems to a unified HubSpot architecture, we will bridge the gap between your sales team and Rhiannon’s support and provisioning desk. We are not just implementing a CRM; we are building a project management and service engine that handles complex B2B telecoms requirements with rigour.
Our approach focuses on modelling your specific products—from leased lines to hosted voice—into a structured system. This ensures that when a contract is signed, the handover to provisioning is instantaneous, the margins are preserved, and the customer relationship is managed with proactive health scoring rather than reactive fault-finding.
Process
CriticalWhat's happening
Increased time-to-revenue and potential for manual errors during the critical 'onboarding' phase of the customer lifecycle.
Business impact
The transition from a signed contract to a live service is managed through manual intervention and disconnected portals.
People
CriticalWhat's happening
High-value accounts may be at risk of churn without the account team having visibility of ongoing technical issues.
Business impact
Technical support and provisioning live outside the primary customer record, making proactive account management impossible.
Tooling
HighWhat's happening
Brand reputation is at risk and marketing spend is wasted on existing accounts rather than new acquisition.
Business impact
Marketing continues to target active customers due to a lack of real-time synchronisation between the sales CRM and the marketing engine.
Data
HighWhat's happening
Decisions on pricing and renewals are made without a clear understanding of the underlying service costs and margins.
Business impact
Leadership lacks a real-time view of account profitability, particularly when managing complex telecoms product mixes.
