01Phase 01
Automating the ResDiary data flow
Once the import process is proven, the recurring ResDiary export could be automated to remove the manual step entirely.
Project plan
06 / 09
Project Priorities.
No priorities surfaced for this product in the discovery conversation yet.
A phased approach
Where this could go next
Once the foundation is operating successfully, Wraxall can assess whether the time saved and commercial insight justify the next step. These are future options, not commitments, and no cost for them is included in this phase.
02Phase 02
Replacing HBook
Reviewing accommodation platforms that offer stronger integration options, using the review completed in this phase as the starting point.
03Phase 03
Automating Smart Gift/Newbridge data
Bringing voucher and tour-and-tasting information into HubSpot automatically once volumes and value justify the investment.
04Phase 04
Notifications and advanced reporting
Introducing Slack notifications, more advanced reporting or AI-supported use cases as the foundation matures.
You're in safe hands
A proven way of delivering successful implementations
Every engagement runs through twelve connected workstreams, a single approach to improving how the business operates, not just how the platform is configured.
01 / 11
Detailed Discovery
Sessions to lock in objectives, surface gaps and shape the roadmap.
Objective
Translate the business context into a clear, prioritised operational roadmap, so every downstream decision is anchored to commercial outcomes rather than platform features.
Outcomes
- Shared clarity across leadership on what HubSpot must achieve commercially.
- A prioritised roadmap aligned to growth, not technical activity.
- Reduced delivery risk through early alignment on scope and success.
- Confident decision-making from week one.
What we'll cover
- Business understanding, key challenges, objectives and what success looks like.
- Process review, current CRM, sales and marketing workflows assessed end-to-end.
- Goal setting, short- and long-term priorities for HubSpot, automation and reporting.
- Identifying gaps, inefficiencies, integration needs and streamlining opportunities.
- Implementation planning, a clear roadmap that aligns with commercial goals.
Implementation journey
From day one to live and adopted.
A structured journey across 12 weeks, paced to keep momentum without overwhelming the business.
Senior-led delivery · Structured milestones · Clear accountability · Minimal disruption
Ensuring a smooth project
Forbidden Customer Portal
All tasks, planned sessions, and supporting materials will be tracked and managed via the Forbidden customer portal, which will serve as the central hub for communication, progress visibility, and documentation throughout the engagement.
- Plan and Tasks, An overview of all key milestones and tasks. As the project progresses, more will be added.
- Tasks, Any time we need something from you, you'll be notified by email and the task will appear here. This helps us keep the project moving.
- Submit a Task, Use this section to submit a specific request or task you'd like us to review and consider.
- Files, All shared files will be stored here. You can also upload any files you want to share with us.
- Chat, Send messages or ask questions here. Keeping everything in one place helps us stay organised.
