Customer data is a Single Source of Truth.
Restaurant, cottage, tour-and-tasting and voucher data is brought into one governed contact structure, so each customer and their previous engagement can be seen in one place.
Campaigns are targeted, not broadcast.
Segmentation by booking type, engagement, postcode, visit history and interests makes it possible to target previous Christmas, event, restaurant, cottage and tour-and-tasting customers with relevant offers.
Imports are structured and repeatable.
Standardised CSV templates, deduplication rules and a documented import process mean agreed exports are brought in consistently, updating existing records rather than creating duplicates.
The team owns the platform.
Emily has the knowledge and super-admin access to create new segments, reports and campaigns without relying on Forbidden for every request.