Current challenges
02 / 09
EVAARO has brought four businesses together under one global brand. The challenge now is bringing the people, processes and systems together to operate as one commercially.
Today, two separate HubSpot portals and two businesses without an established CRM create fragmented customer records, inconsistent sales processes and limited visibility of global accounts.
Different regional approaches to pricing, contract negotiation and approvals create delays and commercial risk. Inconsistent CRM adoption further limits leadership's ability to trust pipeline data, measure sales activity and hold teams accountable.
At the same time, critical customer, rental and financial information sits across regional systems. Without connecting these, EVAARO cannot easily link commercial commitments to actual performance or gain the group-wide visibility needed to make confident decisions.
Operations
CriticalWhat's happening
Pricing, contract negotiations and approvals vary between regions, with Word redlining, separate DocuSign processes and inconsistent commercial controls.
Business impact
Negotiation delays, contractual risk and limited oversight of pricing, deal economics and commercial commitments.
Data
HighWhat's happening
Two separate HubSpot portals and two businesses without an established CRM prevent a consistent view of global customers, opportunities and sales activity.
Business impact
Leadership cannot reliably assess group-wide pipeline, identify cross-regional opportunities or measure commercial performance consistently.
Tooling
HighWhat's happening
Regional teams follow different sales processes, pipeline definitions and activity tracking practices, with inconsistent CRM adoption.
Business impact
Unreliable forecasting, limited sales accountability and inconsistent opportunity management make it harder to drive predictable global growth.
People
HighWhat's happening
Regional Keg Management Systems, finance platforms and HubSpot hold different parts of the customer and revenue picture, without a unified data architecture.
Business impact
Sales teams lack immediate visibility of actual rental activity, asset performance and financial exposure, while leadership depends on separate systems for consolidated reporting.
