Forbidden
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Strategic Group Consolidation

One EVAARO. One Global Customer View. Complete Commercial Control.

Bringing four businesses together under one CRM, with consistent sales processes, controlled contracts and global visibility, while preserving the regional operational systems that keep the business running.

Current Tech Stack

HubSpot (eKeg & Keg Logistics)Regional Keg Management Systems (KMS)XeroQuickBooksSnowflakeTableauMicrosoft 365DocuSign

Why this matters commercially

One EVAARO. One Global Customer View. Complete Commercial Control.

EVAARO is bringing four businesses together, but inconsistent sales processes, fragmented customer data and regional contracting practices make it difficult to operate and manage performance as one group.

Evaaro is looking to establish one global customer view, consistent sales and contract governance and clear commercial visibility across all regions. HubSpot will centralise pricing, approvals and contracts, while regional KMS platforms manage fulfilment. Connected finance and reporting systems will provide visibility of actual revenue and operational performance.

The outcome: greater control over commercial risk, faster contract execution, stronger sales accountability and the visibility needed to grow EVAARO as one global business.

01

One Global View of Every Customer

Unify customer relationships, sales activity and opportunities across the UK, Europe and North America. Give leadership clear visibility of global accounts, regional pipelines and individual sales performance.

02

Greater Control Over Pricing and Contracts

Standardise regional pricing, commercial approvals and contract governance. Reduce negotiation delays, protect margins and ensure leadership has oversight of commercial commitments before agreements are signed.

03

Connect Commercial Decisions to Actual Revenue

Link HubSpot with regional Keg Management Systems, finance platforms and reporting infrastructure. Give sales teams visibility of customer activity, rental performance and financial information without disrupting operational fulfilment.

The journey forward

A structured path to operational clarity.

  1. Step 01

    Engagement

    Formal sign-off and shared environment setup in the Forbidden portal.

  2. Step 02

    Kickoff

    Alignment session to lock in the roadmap, key milestones and success metrics.

  3. Step 03

    Implementation

    The strategic transition, integration and configuration workstreams.

  4. Step 04

    Enablement

    Team training and process documentation to ensure confident adoption.

  5. Step 05

    Launch

    Final validation and go-live, moving the business onto its new foundation.