01
Long buying cycles need better signals
With sales cycles around eight months, teams require clear engagement signals, structured next steps, and relevant nurture activity to maintain momentum.
Sector Insight
04 / 09
What we're seeing across Global qualification verification and higher education technology
Our point of view
Four shifts shaping Global qualification verification and higher education technology
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02
One institution, multiple relationships
Universities involve stakeholders across various departments; growth depends on understanding the entire buying group, not isolated contacts.
03
Personalisation must work at scale
Different personas, regions, and lifecycle stages demand varied messages. Dynamic content and segmentation enable relevance without manual effort.
04
Retention and expansion need shared context
Sales, marketing, and customer success need a unified view of each institution. Joined-up data supports onboarding, renewals, and new opportunities.
The Numbers
What the data is telling us
04 / 04
01
Approximately 8 months
Current sales cycle
Better intent signals, nurture, and task automation can help your team progress opportunities more consistently and shorten decision processes.
02
Approximately 650 companies
Institutional records
Each institution may contain several stakeholders with different roles and priorities. Understanding this complexity is key to effective engagement.
03
Approximately 11,000 contacts
Contact data
Clean, tiered contact data with defined marketing status and suppression requirements ensures targeted and compliant communication.
04
Approximately 12 people
HubSpot users
High adoption, role-based training, and shared working practices are crucial for generating reliable data and maximising platform value.