Current challenges
02 / 09
meCash is poised for significant growth across Africa, Europe, and North America. We will replace fragmented manual processes with a high-performance HubSpot engine to ensure global visibility and operational control.
Operational transformation, not a platform swap. We reduce complexity, rebuild reporting trust, and give meCash a customer lifecycle that scales.
Your current reliance on disparate tools like Zoho and manual spreadsheets creates significant friction for your global BDR and marketing teams. This fragmentation obscures pipeline visibility and prevents leadership from accurately forecasting revenue across Nigeria, Kenya, and Rwanda.
We will implement a unified Sales, Marketing, and Content Hub architecture to centralise international lead generation and sales activity. This establishes the operational governance required to scale your portfolio without increasing manual overhead or administrative burden.
Tooling
CriticalWhat's happening
Data is siloed in spreadsheets and disparate tools, requiring manual consolidation for every management report.
Business impact
Leadership lacks a real-time view of global performance, making it impossible to compare regional ROI across Africa and North America.
Touches
People
HighWhat's happening
There is no automated lead scoring or prioritisation, meaning sales effort is distributed equally rather than strategically.
Business impact
High-value prospects are buried amongst unqualified leads, slowing down the BDR team and delaying revenue realisation.
Process
MediumWhat's happening
The marketing team must manually bridge the gap between social engagement and sales opportunities.
Business impact
Marketing effort across LinkedIn, Instagram, and TikTok is disconnected from the CRM, obscuring the true cost of acquisition.
Touches
Data
MediumWhat's happening
Sales activity in Nigeria and Kenya is often tracked outside the primary system, leading to incomplete customer histories.
Business impact
The inability to centralise international calling and outreach within the CRM creates data gaps and reduces rep productivity.
