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Investment & next steps

08 / 09

Investing in your future growth

01 · Leadership

Senior Ownership for Seamless Transition

Your Head of Marketing, Limara, and external Salesforce expert, Iris, will be central to our implementation. Their deep understanding of your current Pardot and Salesforce setup ensures critical requirements are met, preventing data loss and maintaining sales team functionality.

02 · RevOps

Phased Approach, Not Disruption

We will deliver a controlled, phased implementation, prioritising the core Marketing Hub Professional features you need most. This ensures a smooth transition from Pardot, allowing your team to adapt without overwhelming changes or operational downtime.

03 · Operations

Robust Salesforce Integration, No Compromise

Our focus is replicating and enhancing your critical Salesforce integration. We will ensure bidirectional data synchronisation, marketing activity visibility on contact cards, and precise segmentation logic are fully functional, avoiding any loss of current capabilities.

04 · Sales

Clear Definition of Success, Early Adoption

We'll work closely with Katie and your team to define 'done well' from day one. This includes ensuring your sales team continues to receive valuable marketing insights and that the new system supports your planned campaign expansion for next year.

Your implementation and protection engagement

One continuous engagement covering implementation, launch and the first 12 months of senior post-go-live support.

£8,823+ VAT

Total first-year commitment

Fixed implementation
£6,999
12-month Bronze Protection Plan (£152 per month)
£1,824

This includes a 20% introductory saving on the initial 12-month Protection Plan term.

01

Implementation and launch

Strategy, configuration, integration, enablement and go-live.

£6,999 + VAT

02

12-month protection

Senior post-go-live support, troubleshooting, guidance and prioritised platform improvements.

£152 + VAT per month

Payment structure

  • 01

    Day 0

    On engagement

    £3,499.50
  • 02

    Day 30

    14 day payment terms

    £3,499.50
  • 03

    From go-live

    Bronze Protection Plan, monthly subscription across the initial 12-month term

    £152 per month

VAT is applied at the point of invoice.

Continuity after go-live

Bronze Protection Plan

Your Bronze Protection Plan begins at go-live and provides one hour of senior HubSpot support each month. It covers troubleshooting, fixes, guidance and prioritised platform improvements, helping protect the quality and continued adoption of your implementation.

Initial term
12 months from go-live
First-year investment
£1,824 + VAT across 12 months
Monthly subscription
£152 + VAT per month

What happens after 12 months?

We will hold your monthly subscription pricing from the first phase until you cancel. If you later resume beyond this, it would revert to our rate card pricing. Following the initial 12-month term, the Bronze Protection Plan automatically continues on a rolling monthly basis at £190 + VAT per month, unless cancelled in accordance with the agreement terms.

What's included

Key stages of your project

  • 01Solution blueprint and SFDC mapping
  • 02Marketing Hub Professional implementation
  • 03Salesforce bidirectional data sync setup
  • 04Relevant contact and consent migration
  • 05Campaign automation and nurture workflows
  • 06Lead scoring and audience segmentation
  • 07Branded email and landing templates
  • 08Reporting, training and go-live support

Assumptions

  • · Marketing Hub Professional is purchased
  • · Salesforce remains the core CRM
  • · Native Salesforce connector meets requirements
  • · Only relevant active contacts are migrated
  • · Three users require HubSpot training
  • · Client approves blueprint before configuration

Out of scope

  • · Salesforce replacement or wider reconfiguration
  • · Historical Pardot activity migration
  • · Existing Pardot asset migration
  • · Custom Salesforce development or middleware
  • · Power BI integration and reporting
  • · Multi-touch revenue attribution

6 months after go-live

What good looks like 6 months from now.

Not aspirations, the working state Citipost is investing to reach.

Marketing01

Campaign setup becomes efficient.

Marketing campaigns, including nurture sequences and single-shot emails, will be set up and deployed in a fraction of the time, eliminating previous frustrations and manual workarounds.

Operations02

Salesforce integration is robust.

The bi-directional data synchronisation with Salesforce will ensure a Single Source of Truth, providing sales teams with comprehensive, real-time marketing engagement insights on contact records.

Marketing03

Bot click issues are resolved.

HubSpot's out-of-the-box functionality will accurately filter bot clicks, providing reliable email open and engagement metrics without the need for extensive manual verification.

RevOps04

Reporting is automated and clear.

Key marketing performance indicators and lead qualification stages will be automatically tracked and reported, moving away from manual data compilation and providing timely insights.

Marketing05

Social media management is centralised.

LinkedIn scheduling and analytics for both Citipost Mail and Citipost Global will be managed directly within HubSpot, streamlining content planning and performance tracking.

Agree next steps

A short working session locks in dates and confirms the architecture.