Current challenges
02 / 09
Citipost requires a leaner, more agile marketing engine. We will replace the friction of Pardot with a high-velocity HubSpot setup, ensuring seamless Salesforce alignment and immediate operational clarity.
We reduce complexity, rebuild reporting trust, and give Citipost a customer lifecycle that scales.
Your current Pardot environment creates significant operational drag, turning simple campaign launches into day-long technical hurdles. This complexity stifles your team's ability to execute and skews critical engagement data through bot activity.
By implementing HubSpot Marketing Hub Professional, we will establish a Single Source of Truth integrated directly with Salesforce. This ensures your sales team gains real-time visibility into prospect engagement without manual data handling or technical overhead.
Data
CriticalWhat's happening
Bot clicks are skewing open rates, making it impossible to distinguish genuine prospect interest from automated security scans.
Business impact
Inaccurate engagement metrics lead to wasted sales effort on false-positive leads.
People
HighWhat's happening
Simple prospect campaigns currently require a full day of manual setup, diverting senior resources from strategic activity.
Business impact
Campaign execution is stalled by technical complexity, increasing the cost per lead and reducing marketing agility.
Process
HighWhat's happening
Staff are manually deleting and recycling records to stay under Pardot contact limits, breaking long-term tracking.
Business impact
Arbitrary database limits force manual record cycling, risking data loss and reporting fragmentation.
Touches
Tooling
MediumWhat's happening
Marketing engagement data is not consistently surfaced within Salesforce contact cards, creating a blind spot for the sales team.
Business impact
Sales teams lack the real-time context needed to prioritise high-value conversations effectively.
Touches
