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Recommended HubSpot setup

05 / 09

Recommended HubSpot setup.

Recommended platform stack

  • Sales Hub

    Professional

    Unlocks advanced sequencing, pipeline automation, and custom reporting for a scaling global sales team.

  • Service Hub

    Professional

    A dedicated workspace for technical case management, shared service history and proactive follow-up, configured around how Whitefox's service team works.

Key outcomes enabled

  • Leadership gains clearer visibility across pipeline performance and regional sales activity without relying on spreadsheet consolidation.
  • The sales team reduces manual admin by automatically logging Outlook communications directly into the CRM.
  • Commercial knowledge is protected, ensuring that multi-year opportunity context survives employee turnover.
  • Standardised sales stages provide a consistent global language for opportunity management and forecasting.
  • SharePoint documents are surfaced contextually within HubSpot, accelerating the quote-to-close process.
  • Data integrity is maintained through a structured migration of 2,000+ key contacts and companies.

Why this setup

A configuration matched to your stage of growth, not the loudest tier.

Whitefox requires a system that balances sophisticated relationship tracking with ease of use for a global team. Sales Hub Professional is the optimal choice to move away from manual spreadsheets, providing the automation needed to manage long sales cycles and the reporting depth required for executive visibility without the complexity of an Enterprise-grade build at this stage.

Capability mapping

How the platform supports your business goals.

  • Challenge

    Forecasting relies on spreadsheet consolidation

    Capability

    Advanced forecasting and pipeline analytics

    Hub

    Sales Hub Professional
  • Challenge

    Knowledge lost during staff turnover

    Capability

    Centralised activity logging and relationship tracking

    Hub

    Sales Hub Professional
  • Challenge

    Manual email tracking in Outlook

    Capability

    Native Microsoft 365 integration

    Hub

    Sales Hub Professional
  • Challenge

    Fragmented document storage

    Capability

    SharePoint document accessibility

    Hub

    Sales Hub Professional
  • Challenge

    Customer history spread across Outlook, logs and individuals

    Capability

    Centralised service history on the shared customer record

    Hub

    Service Hub Professional
  • Challenge

    Complex technical issues open for weeks or months

    Capability

    Ticket-based case management with stages built around Whitefox's practices

    Hub

    Service Hub Professional
  • Challenge

    Technical knowledge reliant on individual employees

    Capability

    Captured investigations, decisions and resolutions for future reference

    Hub

    Service Hub Professional
  • Challenge

    Visits, training and follow-ups tracked in personal calendars

    Capability

    Tasks, reminders and service reporting dashboards

    Hub

    Service Hub Professional

Service Hub: building a connected, reliable service operation

Whitefox's service requirements go beyond traditional customer support. Your team manages complex technical relationships, often supporting customers over several months as they investigate issues, review equipment performance, coordinate site visits and work towards a resolution. Valuable customer knowledge already exists, but it sits across Outlook conversations, individual team members, existing logs and shared documentation. The objective isn't to replace the way your technical team works. It's to give them a central place to capture, access and build on that knowledge, without creating unnecessary administration.

What we'll help Whitefox achieve

1. A complete picture of every customer: interactions, technical issues, previous resolutions, site visits and service activity in one place. 2. Better visibility of complex, ongoing technical issues: what's being investigated, what's been tried, who's responsible and what happens next. 3. Protect the technical knowledge within the business, so previous investigations, decisions and outcomes are easy to find. 4. Connect sales and service around a shared customer record. 5. Support proactive relationships: follow-ups, planned visits, annual training and service commitments. 6. Keep the solution straightforward and usable, with minimal unnecessary administration.

Recommended Service Hub implementation

Service Hub Professional, configured around how Whitefox's technical service team operates: • Service workspace and case management, with ticket stages designed around Whitefox's working practices • Customer service history connected to the wider customer relationship • Outlook and communication visibility through supported email connectivity and activity logging • Equipment and technical context: agreed fields and links to existing records, including the module log • Follow-ups and planned service activity: tasks and reminders • Sales and service collaboration: shared visibility and handover processes • Service reporting: open cases, outstanding actions, activity and workload • Data preparation and import of agreed customer and service information • Practical, role-specific training and testing

A practical first phase, with room to develop

Phase 1 focuses on the foundations: customer visibility, technical case management, shared service history and consistent activity tracking. Where Whitefox already has established specialist tools, such as the equipment module log and SharePoint, we'll preserve those processes and make relevant information accessible from HubSpot rather than duplicate them. Detailed equipment lifecycle tracking, substantial historical email or attachment migration, and deeper integrations can be assessed separately once the core requirements and technical approach have been validated.

What success looks like

• The service team can open a customer record and quickly understand its technical history. • Ongoing investigations are visible and don't depend on one person's inbox or memory. • Previous issues and resolutions are retained for future reference. • Sales and service teams share an understanding of the customer. • Planned service activities are easier to manage and follow through. • The system is simple enough that the team wants to use it. Ultimately, this gives Whitefox greater continuity, visibility and control over its customer relationships, while preserving the technical expertise that makes its service valuable.