Key outcomes enabled

• Leadership gains a Single Source of Truth for all work-winning activity across every division.
• Manual administrative overhead is reduced through automated tender status updates and risk notifications.
• Commercial teams benefit from integrated Barber ABI feeds, eliminating manual data entry of new prospects.
• Forecasting accuracy improves through standardised pipeline stages and automated probability weighting.
• Marketing performance becomes measurable, allowing for clear ROI tracking on long-term construction prospects.
• Operational friction is reduced through automated handovers between sales, pre-con, and workforce planning.
• Data integrity is maintained via a structured migration of 11,000 historical records into a clean, modern schema.