Current challenges
02 / 09
We will transform your disconnected booking data into a high-performance commercial system. By aligning your new regional sales structure with automated marketing, we ensure every lead is captured, tracked, and converted.
Operational transformation, not a platform swap. We reduce complexity, rebuild reporting trust, and give Eastwood Park a customer lifecycle that scales.
Your current reliance on Arlo for sales tracking creates a visibility gap that hinders forecasting. We will implement a Single Source of Truth to unify regional account management and marketing activity.
This transition prioritises operational speed and data integrity. By automating lead follow-up and standardising deal stages, your team can focus on high-value NHS and facilities management relationships rather than manual admin.
Tooling
CriticalWhat's happening
Reliance on Arlo for CRM functions limits the ability to track pre-booking deal stages and pipeline health.
Business impact
Leadership cannot access a real-time commercial forecast because sales activity is trapped in a booking system.
Touches
People
HighWhat's happening
Marketing generates leads that lack a structured, automated handover to the regional sales teams.
Business impact
Revenue is at risk due to inconsistent follow-up processes for new enquiries.
Data
MediumWhat's happening
Mailchimp and Arlo do not communicate, leading to fragmented insights and manual data exports.
Business impact
Marketing and Sales operate without a shared view of the customer journey.
Touches
Process
MediumWhat's happening
Account managers lack a unified platform to manage NHS trusts and facilities management accounts by geography.
Business impact
The new regional structure lacks the tooling required to enforce process consistency across territories.
