Strategic Growth Infrastructure
Aligning Sales and Marketing operations to capture blue-chip opportunities and eliminate revenue stagnation.
Current Tech Stack
Why this matters commercially
NOTJUST’s ambition to grow beyond its current £6m+ revenue base requires a sales process that is easier to manage, less reliant on manual follow-up, and gives the team clearer visibility over every opportunity.
This engagement will implement Sales Hub Professional alongside Marketing Hub Starter, giving NOTJUST a structured CRM foundation for managing enquiries, progressing deals and maintaining consistent follow-up. It will also create a simple marketing layer for forms, lead capture and email communications, without over-investing in functionality the team is not yet ready to use. The result will be a cleaner, more reliable sales operation that reduces admin, improves accountability and gives NOTJUST the platform needed to scale without adding unnecessary operational complexity.
“The priority is to make the sales process as seamless as possible, reduce the manual work for the team, and make it much harder for opportunities to be missed.”
A clearly structured Sales Hub environment will standardise how enquiries and opportunities are managed, helping the team follow the same process and reducing the risk of missed follow-ups or inconsistent deal management.
Automation, tasks and notifications will remove avoidable manual admin and help the sales team spend more time on revenue-generating activity, particularly valuable while directors and salespeople are also managing existing accounts. A clean CRM structure, agreed lifecycle stages and consistent data capture will give NOTJUST clearer reporting across pipeline, activity, ownership and conversion, supporting better commercial decision-making as the business scales.
Marketing Hub Starter will provide the essentials for forms, lead capture and straightforward email campaigns now, while keeping the door open to move into Marketing Professional once NOTJUST has the internal capacity to use more advanced automation and campaign functionality.
The journey forward
Formal sign-off and shared environment setup in the Forbidden portal.
Alignment session to lock in the roadmap, key milestones and success metrics.
The strategic transition, integration and configuration workstreams.
Team training and process documentation to ensure confident adoption.
Final validation and go-live, moving the business onto its new foundation.
