Key outcomes enabled

• Establish a Single Source of Truth by synchronising Loxo recruitment data with HubSpot consultancy records.
• Automate lead qualification through custom scoring models, ensuring consultants focus on high-value ERP prospects.
• Eliminate manual data silos by migrating all Mailchimp activity and assets into a unified platform.
• Gain total visibility into marketing ROI through Professional-tier campaign reporting and attribution.
• Standardise outreach processes across the global team to ensure brand consistency and data hygiene.
• Reduce operational friction by automating the handover of marketing-qualified leads to the consultancy team.