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Sector Insight

04 / 09

What we're seeing across Manufacturing & Enterprise Analytics

Our point of view

Four shifts shaping Manufacturing & Enterprise Analytics

04 / 04

01

AI adoption is accelerating

Organisations are increasingly deploying AI, moving from experimental use to core operational integration, creating new avenues for efficiency and insight.

02

Cloud remains a growth priority

Manufacturers are prioritising cloud infrastructure, recognising its foundational role in enabling advanced technologies and scalable operations.

03

Service is becoming a profit engine

Servitisation is now central to long-term growth strategies, transforming how manufacturers generate revenue and engage with customers.

04

CRM and ERP must work together

The integration of CRM, marketing, and customer data with core operational systems is critical for seamless web commerce and customer experience.

The Numbers

What the data is telling us

06 / 06

01

72.6%

AI adoption is accelerating

Organisations deploying AI significantly or moderately rose from 53.4% to 72.6%. This indicates a growing imperative for manufacturers to integrate AI for measurable operational outcomes and competitive advantage.

02

63%

Cloud remains a growth priority

Manufacturers are prioritising cloud infrastructure and technologies. This highlights the need for robust cloud strategies to support AI, IoT, and AR, ensuring scalability and innovation.

03

39%

Service is becoming a profit engine

Manufacturing leaders now see servitisation as central to long-term growth. This increases demand for connected systems and ongoing technology support, shifting focus to recurring revenue models.

04

59.9%

CRM and ERP must work together

Web commerce was the most commonly deployed digital initiative in recent ERP projects. This underscores the critical need to connect CRM, marketing, and customer data with core operational systems for a unified customer journey.

05

Data quality delays transformation

Data integrity, consistency, and accuracy are common reasons ERP projects exceed timelines. Clean, governed data is becoming a commercial differentiator, not just an operational task, impacting project success and business insights.

06

Less than 1 in 3

Adoption determines the return

Fewer than one-third of organisations placed an intense focus on change management. Technology investment only creates value when teams consistently follow the right processes and use the system properly, making adoption crucial for ROI.