Current challenges
02 / 09
Airquee's existing systems capture valuable customer and sales information, but accessing and acting on it remains unnecessarily difficult. Syrinx, Shopify, Klaviyo and spreadsheets operate largely independently, limiting visibility across the business.
Salespeople spend too much time manually recording activity, searching for information and managing follow-ups. This makes it harder to identify new opportunities, retain existing customers and consistently develop international territories.
Leadership lacks a clear, reliable view of pipeline performance, sales activity and conversion rates. Reporting relies heavily on spreadsheets, making it difficult to measure performance, hold teams accountable and confidently direct investment.
The challenge isn't replacing everything Airquee already uses. It's connecting the right information, removing unnecessary administration and giving every team a practical system that supports growth without adding complexity.
Process
CriticalWhat's happening
Regional performance, sales activity, conversion rates and commission calculations rely heavily on spreadsheets and manually compiled information.
Business impact
Leadership cannot easily identify which territories, products and salespeople are performing, making forecasting, accountability and international investment decisions harder.
Data
HighWhat's happening
Customer purchase history exists, but identifying buying cycles, inactive accounts and opportunities to re-engage customers requires manual analysis.
Business impact
Airquee risks losing valuable repeat business from seasonal customers and missing replacement or upsell opportunities that could be proactively identified.
Tooling
MediumWhat's happening
Sales activity, enquiries and follow-ups are not consistently captured in Syrinx. Teams rely on individual inboxes, notes and manual processes to manage customer relationships.
Business impact
Valuable enquiries risk being missed, follow-ups are inconsistent, and leadership lacks visibility of opportunities that could generate additional revenue.
Touches
People
MediumWhat's happening
Syrinx, Shopify, Klaviyo and spreadsheets hold separate customer information. Syrinx requires too much manual input, meaning salespeople don't consistently use it.
Business impact
Teams duplicate effort, customer insight remains fragmented, and new salespeople take longer to become productive. These inefficiencies will become more costly as Airquee expands internationally.
