Current challenges
02 / 09
Gambica and AXRA require a modern CRM foundation that eliminates dependency on external technical partners. We will migrate your data into a structured HubSpot environment designed for membership growth and Special Interest Group visibility.
Operational transformation, not a platform swap. We reduce complexity, rebuild reporting trust, and give Gambica a customer lifecycle that scales.
The current reliance on Microsoft Dynamics and external support creates a bottleneck for your internal team. By moving to HubSpot, you regain ownership of your data and the ability to execute campaigns without technical friction.
We will implement a Single Source of Truth that mirrors your organisational complexity. This includes a custom architecture for Special Interest Groups, ensuring every member interaction is captured, tracked, and reportable across the entire association.
Tooling
CriticalWhat's happening
Every process adjustment or data update requires a ticket to a third party, creating a barrier to proactive member management.
Business impact
The internal team cannot make agile changes to the CRM without external support, slowing down operational response times.
Touches
Data
HighWhat's happening
Member data exists but isn't being utilised for automated nurturing or engagement tracking.
Business impact
Dynamics is acting as a passive database rather than a commercial engine, limiting the ability to drive membership renewals or upgrades.
Operations
HighWhat's happening
Reporting on membership lifecycle and participation requires manual consolidation across disparate lists.
Business impact
Leadership lacks a unified view of member engagement across Gambica and AXRA, hindering strategic decision making.
Process
MediumWhat's happening
Manual effort is required to map contacts to groups, leading to inconsistent communication and reporting gaps.
Business impact
Special Interest Groups (SIGs) lack a dedicated structure, making it difficult to report on the health and participation of specific segments.
