Forbidden
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Investment & next steps

08 / 09

Investing in your future growth

01 · Leadership

Controlled implementation, not disruptive rollout

We will manage the Salesforce migration and HubSpot implementation carefully, ensuring no disruption to live pipeline, customer relationships, or renewals. Our approach prioritises a smooth transition, allowing your teams to maintain focus on commercial activities throughout the project.

02 · RevOps

Senior ownership and clear governance

This project will have senior oversight from Forbidden, ensuring strategic alignment and proactive risk management. We'll establish clear communication channels and decision-making processes to navigate complexities, particularly around Salesforce's eight years of history and custom objects.

03 · Operations

Simplifying, not replicating, Salesforce complexity

Our goal is to simplify your operating model, not recreate every part of Salesforce. We will retain custom objects only where they add genuine value, ensuring the new HubSpot platform is lean, efficient, and tailored to your current and future needs, avoiding unnecessary legacy complexity.

04 · Sales

Phased delivery, building confidence and adoption

We will deliver the implementation in logical phases, focusing on critical sales and customer lifecycle processes first. This structured approach allows for continuous validation, user training, and adoption support, ensuring your teams gain confidence and proficiency with HubSpot before full retirement of Salesforce.

Your implementation and protection engagement

One continuous engagement covering implementation, launch and the first 12 months of senior post-go-live support.

£29,846+ VAT

Total first-year commitment

Fixed implementation
£24,950
12-month Gold Protection Plan (£408 per month)
£4,896

This includes a 20% introductory saving on the initial 12-month Protection Plan term.

01

Implementation and launch

Strategy, configuration, integration, enablement and go-live.

£24,950 + VAT

02

12-month protection

Senior post-go-live support, troubleshooting, guidance and prioritised platform improvements.

£408 + VAT per month

Payment structure

  • 01

    Day 0

    On engagement

    £8,316.67
  • 02

    Day 30

    14 day payment terms

    £8,316.67
  • 03

    Day 60

    14 day payment terms

    £8,316.67
  • 04

    From go-live

    Gold Protection Plan, monthly subscription across the initial 12-month term

    £408 per month

VAT is applied at the point of invoice.

Continuity after go-live

Gold Protection Plan

Your Gold Protection Plan begins at go-live and provides three hours of senior HubSpot support each month. It covers troubleshooting, fixes, guidance and prioritised platform improvements, helping protect the quality and continued adoption of your implementation.

Initial term
12 months from go-live
First-year investment
£4,896 + VAT across 12 months
Monthly subscription
£408 + VAT per month

What happens after 12 months?

We will hold your monthly subscription pricing from the first phase until you cancel. If you later resume beyond this, it would revert to our rate card pricing. Following the initial 12-month term, the Gold Protection Plan automatically continues on a rolling monthly basis at £510 + VAT per month, unless cancelled in accordance with the agreement terms.

What's included

Key stages of your project

  • 01Kick-off, Discovery & Blueprint Creation
  • 02CRM & Lifestyle Architecture
  • 03Sales Process Implementation
  • 04Customer Lifecycles & Renewals
  • 05Salesforce Migration
  • 06Xero Integration Configuration
  • 07Reporting & Dashboards
  • 08UAT, Training & Go-Live

Assumptions

  • · Required HubSpot subscriptions are active
  • · Timely access to all systems
  • · Stakeholders attend agreed workshops
  • · Source data is exportable
  • · SmartSurvey validates migration results
  • · Product and pricing data approved
  • · UAT feedback is consolidated
  • · Multi-brand setup is not part of this project

Out of scope

  • · Ongoing HubSpot administration
  • · Product usage data integrations
  • · Full service desk migration
  • · Complete Salesforce history migration
  • · Custom Integrations
  • · Bespoke finance or tax automation
  • · Legal drafting and contract redlining
  • · Third-party software licence costs

6 months after go-live

What good looks like 6 months from now.

Not aspirations, the working state SmartSurvey is investing to reach.

Leadership01

Commercial reporting becomes reliable.

Leadership now accesses a consistent view of funnel conversion, pipeline coverage, forecast revenue, and overall commercial performance across both SmartSurvey and SmartCX.

RevOps02

One trusted go-to-market platform is established.

Marketing, sales, customer success, and leadership now work from the same customer and revenue records, eliminating the need for weekly manual reconciliations.

Sales03

Sales administration is significantly reduced.

Required information, automation, and stage controls guide users through processes, allowing salespeople to focus on selling rather than manual updates.

Marketing04

Marketing-to-sales handover is measurable.

Marketing can now reliably track a record from first engagement through to closed-won, renewal, and expansion, seeing the commercial outcomes of their efforts.

Operations05

Finance handover is cleaner and automated.

HubSpot and Xero now share agreed customer, product, invoice, and payment information, providing sales and customer success with relevant invoice status visibility.

Service06

Customer and renewal management improves.

Closed-won opportunities automatically create required onboarding and renewal activities, giving account managers clear visibility of customer objectives and at-risk indicators.

Agree next steps

A short working session locks in dates and confirms the architecture.