Current challenges
02 / 09
Dermapure is scaling through complexity. With eight Shopify stores and a sophisticated warehouse operation, the challenge isn't just managing data—it's turning that data into proactive sales activity. We are here to move you from manual 'trawling' for information to a Single Source of Truth that empowers your team and automates your customer lifecycle.
Operational transformation, not a platform swap. We reduce complexity, rebuild reporting trust, and give Dermapure a customer lifecycle that scales.
Your current reliance on Zoho and manual spreadsheet tracking has created a 'path of least resistance' culture where data is fragmented across Shopify, OrderWise, and Sage. This lack of integration means leadership must manually audit activity to understand performance, while the sales team lacks the proactive triggers needed to capitalise on repeat purchase cycles.
We are proposing a strategic shift. By positioning HubSpot as your central commercial hub, we will integrate your eight Shopify sites for abandoned basket recovery and link OrderWise as the authoritative source for order and product data. This isn't just a technical setup; it's the creation of an automated re-ordering engine and a transparent reporting framework.
Our approach prioritises 'done-for-you' execution to de-risk the project. We recognise the frustration of past implementations where software failed to deliver on its promise. By taking ownership of the build, the funnels, and the integration logic, we ensure HubSpot becomes a tool for growth, not just another database to manage.
Data
CriticalWhat's happening
Marketing and sales teams cannot easily identify cross-store purchasing patterns or global customer segments.
Business impact
Managing eight separate Shopify stores without a consolidated view prevents a unified understanding of customer lifetime value.
Touches
Tooling
CriticalWhat's happening
Sales reps enter meetings without knowing if a customer is trained or if their stock is nearing expiry, reducing their consultative authority.
Business impact
Critical data like batch numbers, expiry dates, and training attendance is trapped in specialist tools, invisible to the sales team.
Touches
Process
HighWhat's happening
High management overhead is required to ensure basic sales hygiene and lead follow-up.
Business impact
Leadership is forced to 'troll' through systems to verify if leads are being contacted, stalling growth and wasting marketing spend.
Revenue
HighWhat's happening
Sales reps miss the optimal window to contact customers before they look to competitors for refills.
Business impact
Revenue is left on the table because re-order reminders are manual or non-existent, rather than timed to product depletion.
Touches
