Current challenges
02 / 09
We will transition your team from manual data exports and siloed activity to a Single Source of Truth. This programme ensures your January go-live delivers immediate visibility and scalable growth.
Operational transformation, not a platform swap. We reduce complexity, rebuild reporting trust, and give M6 Toll a customer lifecycle that scales.
Your current reliance on manual Mailchimp exports and basic CRM usage creates significant friction. By centralising sales and marketing on HubSpot Professional, we will eliminate these silos and surface high-value intent signals.
This implementation prioritises operational clarity and team adoption. We will build the automation and reporting frameworks necessary for your leadership to trust the pipeline and scale outreach effectively for the new year.
Tooling
CriticalWhat's happening
High-value accounts are missed because the team cannot see which companies are actively engaging with M6 Toll content.
Business impact
The business development team lacks the tools to prioritise outreach, resulting in a reactive rather than proactive sales motion.
Data
CriticalWhat's happening
Sales outreach is generic because the team cannot see which case studies or website pages a prospect has viewed.
Business impact
Marketing engagement data is invisible to the sales team, preventing context-rich conversations with prospects.
Data
HighWhat's happening
Significant administrative overhead for the marketing manager and high risk of data decay during manual transfers.
Business impact
Marketing execution is throttled by manual CSV exports from back-office systems into Mailchimp, delaying campaign delivery.
Touches
People
MediumWhat's happening
Teams are working in a 'rudimentary' CRM environment without the automation required to scale operations.
Business impact
Current HubSpot Starter usage is limited to basic record storage, failing to deliver ROI on the existing platform spend.
Touches
