What this unlocks
03 / 09
Success means GCP is now able generates more opportunities from its 10,000+ contact database, with growth less dependent on how many calls Gavin and Mark can make. Existing clients understand your wider services and bring more of that work to you. Relevant campaigns keep prospects warm throughout longer sales cycles, while Mark knows who to prioritise and what interests them. Your team can confidently run campaigns. Clear reporting shows which activity creates pipeline and revenue, giving you evidence of the return and progress towards your £1m new business target.
More pipeline from your database
Reach more suitable contacts through targeted campaigns by service, location and sector, supporting GCP’s £1m new business target.
Turn more of your existing database into new business opportunities.
More work from existing clients
Help clients understand GCP’s wider services and generate cross-sell opportunities for work currently going elsewhere.
Win more of the work your clients already need.
Better use of Mark’s sales time
Give Mark a prioritised list of engaged contacts and visibility of their interests, making follow-up more relevant.
Help Mark focus his calls where there is a stronger reason to engage.
Growth beyond calling capacity
Keep prospects warm automatically and equip the team to manage campaigns, reducing reliance on extra hires to increase reach.
Reach and nurture more contacts with the team you have.
