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Recommended HubSpot setup

05 / 09

Recommended HubSpot setup.

Recommended platform stack

  • Sales Hub

    Starter

    Centralises 1,300 niche contacts and provides essential pipeline visibility for lead qualification.

  • Content Hub

    Starter

    Unlocks flexible landing page creation to replace restrictive, hard-coded website extensions.

  • Marketing Hub

    Starter

    Enables professional email marketing and campaign tracking with improved deliverability and data health.

Key outcomes enabled

  • Leadership gains a Single Source of Truth for all B2B contacts, eliminating reliance on fragmented spreadsheets.
  • The marketing team can launch high-fidelity landing pages independently, significantly reducing campaign lead times.
  • Lead qualification is standardised, ensuring only high-value opportunities are synced to Productive IO.
  • Email deliverability is protected through proactive data cleansing and re-engagement strategies.
  • Marketing performance is visible via a unified dashboard, tracking the impact of PPC and SEO spend.
  • The agency's digital presence is elevated through bespoke HubSpot templates that mirror Figma design standards.

Why this setup

A configuration matched to your stage of growth, not the loudest tier.

This configuration provides the essential foundations for a high-growth creative agency. By starting with Starter tiers, True North can stabilise its data and validate its marketing engine before committing to the advanced automation and customisation of Professional tiers.

Capability mapping

How the platform supports your business goals.

  • Challenge

    High bounce rates and poor data quality

    Capability

    Contact management and email health monitoring

    Hub

    Marketing Hub Starter

  • Challenge

    Hard-coded, inflexible landing pages

    Capability

    Drag-and-drop landing page builder

    Hub

    Content Hub Starter

  • Challenge

    Manual lead handover to Productive IO

    Capability

    Standardised lead qualification and sync

    Hub

    Sales Hub Starter

  • Challenge

    Lack of marketing performance visibility

    Capability

    Unified marketing and sales dashboards

    Hub

    Marketing Hub Starter