Current challenges
02 / 09
Airquee is transitioning from manual order taking to a proactive, high performance sales culture. We will replace fragmented spreadsheets with a Single Source of Truth to support rapid expansion across the UK and US.
Operational transformation, not a platform swap. We reduce complexity, rebuild reporting trust, and give test a customer lifecycle that scales.
Your current reliance on manual data entry and disconnected systems creates significant blind spots for leadership. By centralising sales activity in HubSpot, we eliminate the administrative burden currently slowing your team down.
This implementation focuses on standardising the quoting process and automating follow ups. We will ensure your systems talk to each other, providing the clarity needed to manage international distributors and direct sales effectively.
Data
CriticalWhat's happening
Strategic decisions are based on anecdotal evidence rather than hard data, making US and European expansion harder to manage.
Business impact
Management cannot accurately track sales activity or pipeline health in real time.
Touches
Tooling
CriticalWhat's happening
Teams operate as 'busy fools', duplicating effort to move data between Makor, Sage, and HubSpot.
Business impact
Critical commercial data is siloed across ERP, Finance, and CRM platforms.
Process
HighWhat's happening
High administrative overhead reduces time spent on high value relationship building and increases the risk of pricing errors.
Business impact
The sales process is bottlenecked by a multi step manual workflow involving Excel and Word.
Touches
Process
MediumWhat's happening
The transition from 'order taking' to 'active selling' is stalled by a lack of guided workflows and automation.
Business impact
A lack of process standardisation leads to varied follow up quality and missed opportunities.
