Current challenges
02 / 09
Chaser Communications is transitioning from ACT! to a unified HubSpot environment. This project establishes the visibility, discipline, and data structure required to scale IT and telecommunications services effectively.
Operational transformation, not a platform swap. We reduce complexity, rebuild reporting trust, and give Chaser Communications a customer lifecycle that scales.
Current operations rely on fragmented systems and spreadsheets, obscuring pipeline visibility and slowing down customer handovers. This implementation centralises customer intelligence to drive proactive sales intervention and protect recurring revenue.
By aligning telesales, field sales, and customer service on a Single Source of Truth, leadership gains reliable forecasting. We prioritise commercial outcomes over technical setup to ensure immediate impact on deal conversion and retention.
Data
CriticalWhat's happening
Management cannot proactively intervene in stalling deals, leading to missed targets and unpredictable cash flow.
Business impact
Leadership lacks real-time visibility into deal progress, making revenue forecasting an exercise in guesswork rather than data analysis.
Process
HighWhat's happening
Reporting takes several hours each week, meaning insights are often outdated by the time they are reviewed.
Business impact
Expensive leadership time is consumed by data entry and spreadsheet manipulation rather than strategic decision-making.
People
MediumWhat's happening
Teams waste significant time locating contracts and equipment notes across spreadsheets and manual files.
Business impact
Valuable customer data is trapped in silos, preventing the business from identifying cross-sell and upsell opportunities within the existing base.
Operations
MediumWhat's happening
Incomplete information transfer leads to duplicated effort and potential errors during the service setup phase.
Business impact
Friction between sales and installation creates operational delays that threaten the customer experience and increase delivery costs.
