Investment & next steps
08 / 09
We understand the need for a smooth transition. Our process involves detailed discovery, a clear roadmap, and a focused build phase, minimising your team's involvement during critical setup. We aim for operational readiness in approximately six weeks, ensuring minimal disruption to your daily patient care and business operations.
As a partner, not a vendor, Forbidden provides senior-level oversight throughout your implementation. We ensure clear accountability for project milestones and address any challenges proactively, providing you with a single point of contact for strategic guidance and decision-making.
We will consolidate all patient inquiries, whether from your websites, WhatsApp, or walk-ins, into HubSpot. This creates a Single Source of Truth, providing comprehensive visibility and ensuring no leads are missed, addressing your current challenge of tracking inquiries across multiple channels.
September Sign-off incentive
Sign by 30 September 2026 for 10% off. · 4 days remaining
Your implementation and protection engagement
One continuous engagement covering implementation, launch and the first 12 months of senior post-go-live support.
£10,824+ VAT
Total first-year commitment
This includes a £999 implementation sign-off saving and a 20% introductory saving on the initial 12-month Protection Plan term.
01
Implementation and launch
Strategy, configuration, integration, enablement and go-live.
£9,000 + VAT
02
12-month protection
Senior post-go-live support, troubleshooting, guidance and prioritised platform improvements.
£152 + VAT per month
Payment structure
Reflecting the 10% implementation sign-off discount and the 20% introductory Protection Plan saving.
Day 0
On engagement
Day 30
14 day payment terms
From go-live
Bronze Protection Plan, monthly subscription across the initial 12-month term
VAT is applied at the point of invoice. A 20% contingency allowance (£1,800) is included in the contract against the implementation fee only, to cover any out of scope activity.
Continuity after go-live
Bronze Protection Plan
Your Bronze Protection Plan begins at go-live and provides one hour of senior HubSpot support each month. It covers troubleshooting, fixes, guidance and prioritised platform improvements, helping protect the quality and continued adoption of your implementation.
What happens after 12 months?
We will hold your monthly subscription pricing from the first phase until you cancel. If you later resume beyond this, it would revert to our rate card pricing. Following the initial 12-month term, the Bronze Protection Plan automatically continues on a rolling monthly basis at £190 + VAT per month, unless cancelled in accordance with the agreement terms.
What's included
Key stages of your project
Assumptions
Out of scope
6 months after go-live
Not aspirations, the working state The Doctor Surgery/The Skin Surgery is investing to reach.
Inquiries are managed centrally.
All patient inquiries, from web forms, WhatsApp, and walk-ins, are now funnelled into a Single Source of Truth, eliminating manual tracking and lost opportunities.
Performance data is readily available.
You now have clear, real-time data on inquiry volumes, conversion rates, and patient journeys, enabling informed decisions for growth and scalability.
Patient follow-ups are automated.
Key patient touchpoints, such as blood test reminders and birthday messages, are now automated, ensuring a consistent and personalised service experience.
Booking processes are streamlined.
The patient booking system is more efficient, potentially integrating directly with HubSpot and Stripe, reducing clunkiness and improving the patient experience.
Agree next steps
A short working session locks in dates and confirms the architecture.
