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Investment & next steps

08 / 09

Investing in your future growth

01 · Leadership

Senior Ownership and Clear Accountability

Your CEO and CRO are fully aligned on HubSpot as the Single Source of Truth. We will ensure this senior commitment translates into clear project ownership and decision-making, preventing common pitfalls of distributed responsibility and ensuring rapid progress.

02 · Operations

Structured Implementation, Not Disruption

Our phased approach, starting with a comprehensive blueprint, ensures a controlled implementation. We will audit your current setup, define success outcomes, and configure HubSpot to your specific needs, avoiding a disruptive 'rip and replace' rollout.

03 · RevOps

Foundational Data Integrity and Reporting

We will address your existing data challenges head-on, defining clear data standards and hygiene processes. This ensures your new sales stages and CS dashboards provide accurate, actionable insights from day one, moving you beyond spreadsheet-based forecasting.

04 · Sales

Practical Training for Rapid Adoption

Our training is tailored and practical, designed to get your small sales and CS teams self-sufficient quickly. We will provide recorded sessions and mini-training pieces, ensuring new hires can onboard efficiently and everyone uses HubSpot effectively, reducing CRM admin.

Early sign-off incentive

Sign by 2 October 2026 for 5% off. · 4 days remaining

Your implementation and protection engagement

One continuous engagement covering implementation, launch and the first 12 months of senior post-go-live support.

£12,956+ VAT

Total first-year commitment

Fixed implementation
£9,500
12-month Silver Protection Plan (£288 per month)
£3,456

This includes a £500 implementation sign-off saving and a 20% introductory saving on the initial 12-month Protection Plan term.

01

Implementation and launch

Strategy, configuration, integration, enablement and go-live.

£9,500 + VAT

02

12-month protection

Senior post-go-live support, troubleshooting, guidance and prioritised platform improvements.

£288 + VAT per month

Payment structure

Reflecting the 5% implementation sign-off discount and the 20% introductory Protection Plan saving.

  • 01

    Day 0

    On engagement

    £4,750
  • 02

    Day 30

    14 day payment terms

    £4,750
  • 03

    From go-live

    Silver Protection Plan, monthly subscription across the initial 12-month term

    £288 per month

VAT is applied at the point of invoice. A 20% contingency allowance (£1,900) is included in the contract against the implementation fee only, to cover any out of scope activity.

Continuity after go-live

Silver Protection Plan

Your Silver Protection Plan begins at go-live and provides two hours of senior HubSpot support each month. It covers troubleshooting, fixes, guidance and prioritised platform improvements, helping protect the quality and continued adoption of your implementation.

Initial term
12 months from go-live
First-year investment
£3,456 + VAT across 12 months
Monthly subscription
£288 + VAT per month

What happens after 12 months?

We will hold your monthly subscription pricing from the first phase until you cancel. If you later resume beyond this, it would revert to our rate card pricing. Following the initial 12-month term, the Silver Protection Plan automatically continues on a rolling monthly basis at £360 + VAT per month, unless cancelled in accordance with the agreement terms.

What's included

Key stages of your project

  • 01Discovery
  • 02Blueprint Creation
  • 03Platform essential setup and configuration
  • 04Review the existing HubSpot setup and define the core data fields, standards and segmentation needed for the agreed sales, marketing and renewal processes.
  • 05Sales process and pipeline build, including new business, partnership and Customer Success renewal stages
  • 06Sales automation and forecasting within HubSpot
  • 07Marketing lifecycle stages, lead management and basic source attribution
  • 08Customer Success renewal stages and account risk visibility
  • 09A combined sales dashboard for Toby, individual sales views, and a Customer Success dashboard for renewals and account risks.
  • 10Role-based training for adoption
  • 11User Acceptance Testing
  • 12Go Live Support
  • 13Post-Go Live 30 Days Support: questions and fixes relating to the delivered implementation

Assumptions

  • · GoodShape will provide the required subscriptions and system access.
  • · Existing data will remain in the current HubSpot portal.
  • · Final configuration and reporting requirements will be agreed in the blueprint.
  • · GoodShape will provide timely feedback and attend training and testing.
  • · The included 30-day post-go-live period covers questions and fixes relating to the delivered implementation.

Out of scope

  • · Custom integrations or development.
  • · Setup, field mapping and testing of Airspeed or any enrichment provider, unless expressly itemised and priced.
  • · Data import, full database cleanse, enrichment or mass deletion of records.
  • · Website or theme changes, and ongoing campaign management, including re-engagement campaigns.
  • · Third-party software and licence costs.
  • · Additional work beyond the agreed blueprint.

6 months after go-live

What good looks like 6 months from now.

Not aspirations, the working state GoodShape is investing to reach.

Leadership01

HubSpot is the Single Source of Truth.

All critical business data, from sales pipeline to customer renewals, is now centralised and consistently updated within HubSpot, eliminating reliance on disparate spreadsheets.

RevOps02

Reporting provides clear, actionable insights.

A combined sales dashboard for Toby, individual sales views and a Customer Success dashboard give clear visibility of pipeline, renewals and account risks.

Sales03

Sales processes are clearly defined.

Standardised sales stages, complete with entry and exit criteria, guide the new business and partnership teams, ensuring consistent deal progression and forecasting accuracy.

Service04

Customer success proactively manages renewals.

Customer Success renewal stages and a renewals dashboard help the CS team monitor renewals and identify account risks early.

Operations05

Data quality and hygiene are maintained.

Clear data standards and ICP-based segmentation help the CRM hold consistent, relevant information and reduce manual admin.

Agree next steps

A short working session locks in dates and confirms the architecture.