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Investment & next steps

08 / 09

Investing in your future growth

01·Leadership

Senior Ownership and Clear Accountability

Your CEO and CRO are fully aligned on HubSpot as the Single Source of Truth. We will ensure this senior commitment translates into clear project ownership and decision-making, preventing common pitfalls of distributed responsibility and ensuring rapid progress.

02·Operations

Structured Implementation, Not Disruption

Our phased approach, starting with a comprehensive blueprint, ensures a controlled implementation. We will audit your current setup, define success outcomes, and configure HubSpot to your specific needs, avoiding a disruptive 'rip and replace' rollout.

03·RevOps

Foundational Data Integrity and Reporting

We will address your existing data challenges head-on, defining clear data standards and hygiene processes. This ensures your new sales stages and CS dashboards provide accurate, actionable insights from day one, moving you beyond spreadsheet-based forecasting.

04·Sales

Practical Training for Rapid Adoption

Our training is tailored and practical, designed to get your small sales and CS teams self-sufficient quickly. We will provide recorded sessions and mini-training pieces, ensuring new hires can onboard efficiently and everyone uses HubSpot effectively, reducing CRM admin.

Total investment

£10,000 + VAT

A fixed engagement covering discovery, configuration within your existing HubSpot portal, reporting, training and launch. Standard fee: £10,000 + VAT. If signed by 2 October 2026: £9,500 + VAT, with discounted instalments of £4,750 + VAT on engagement and £4,750 + VAT at Day 30 (each payable within 14 days).

Payment structure

  • 01

    Day 0

    On engagement (14 day payment terms)

    £5,000
  • 02

    Day 30

    14 day payment terms

    £5,000

VAT is applied at the point of invoice.

Optional ongoing support

Silver Protection Plan

2 hours per month of senior HubSpot support at £288 + VAT per month for a 12-month term (£3,456 + VAT annually). This is optional, is not included in the implementation fee and is not required to proceed.

What's included

Key stages of your project

  • 01Discovery
  • 02Blueprint Creation
  • 03Platform essential setup and configuration
  • 04Review the existing HubSpot setup and define the core data fields, standards and segmentation needed for the agreed sales, marketing and renewal processes.
  • 05Sales process and pipeline build, including new business, partnership and Customer Success renewal stages
  • 06Sales automation and forecasting within HubSpot
  • 07Marketing Foundations: lifecycle stages, lead management rules, ICP segmentation and basic source reporting
  • 08Customer Success renewal stages and account risk visibility
  • 09A combined sales dashboard for Toby, individual sales views, and a Customer Success dashboard for renewals and account risks.
  • 10Role-based training for adoption
  • 11User Acceptance Testing
  • 12Go Live Support
  • 13Post-Go Live 30 Days Support: questions and fixes relating to the delivered implementation

Assumptions

  • · GoodShape will provide the required subscriptions and system access.
  • · Existing data will remain in the current HubSpot portal.
  • · Final configuration and reporting requirements will be agreed in the blueprint.
  • · GoodShape will provide timely feedback and attend training and testing.
  • · The included 30-day post-go-live period covers questions and fixes relating to the delivered implementation.

Out of scope

  • · Custom integrations or development.
  • · Setup, field mapping and testing of Airspeed or any enrichment provider, unless expressly itemised and priced.
  • · Data import, full database cleanse, enrichment or mass deletion of records.
  • · Website or theme changes, and ongoing campaign management, including re-engagement campaigns.
  • · Third-party software and licence costs.
  • · Additional work beyond the agreed blueprint.

6 months after go-live

What good looks like 6 months from now.

Not aspirations, the working state GoodShape is investing to reach.

Leadership01

HubSpot configured as the core CRM

Agreed sales pipeline and renewal information is managed within HubSpot, supporting shared reporting across teams.

RevOps02

Reporting provides clear, actionable insights.

A combined sales dashboard for Toby, individual sales views and a Customer Success dashboard give clear visibility of pipeline, renewals and account risks.

Sales03

Sales processes are clearly defined.

Standardised sales stages, complete with entry and exit criteria, guide the new business and partnership teams, supporting consistent deal progression and forecasting setup.

Service04

Customer Success manages renewals systematically

Customer Success renewal stages and a renewals dashboard help the team monitor renewals and record account risks systematically.

Operations05

Data standards and automation support adoption

Agreed data standards, required properties, workflows and role-based training help maintain data hygiene and support day-to-day team adoption.

Agree next steps

A short working session locks in dates and confirms the architecture.